Rug – Calligraphy, Red-Beige | ECO RUG IMPERIAL RED

Where does it work well?

• In the living room, where the red calligraphy rug creates a striking yet elegant focal point among neutral furnishings.
• On a terrace or balcony, where its indoor-outdoor construction stands up to the elements.
• In a Japandi-style interior, where the calligraphic lines feel at home both culturally and aesthetically.
• In a minimalist home as a single statement piece—the red line on a beige background adds plenty of character on its own.
• In a kitchen or dining room, where a machine-washable surface is a practical everyday necessity.
• In a room with underfloor heating—the flat weave is compatible with underfloor heating.

What makes it different?

• The lines of the calligraphy rug flow freely like ribbons—a hand-drawn quality that is unusual in a flat weave.
• Made from 70% recycled PET, with the proportion increasing each year. A QR code printed on the back lets you return it to the factory for recycling.

Material & feel

The ECO RUG IMPERIAL RED is made from 100% polyester, 70% of which is recycled PET. It has a flat kilim weave and is 3 mm thick. Machine washable at 30°C. Suitable for both indoor and outdoor use. It has a PES anti-slip backing—a separate anti-slip underlay is recommended for heavy use. OEKO-TEX® and GRS certified. Made in Belgium.

Frequently asked questions

What inspired this pattern?
The fluid, ribbon-like lines of calligraphy—the moment of movement as the brush sweeps freely across the surface, leaving ink behind. IMPERIAL RED brings this gesture to the floor in shades of red.

Will the red stay vibrant after washing?
Yes—the material is UV-resistant and colorfast, and machine washable at 30°C; the color won't fade.

Is it durable outdoors?
Yes—it is made from UV-resistant material and has been tested for outdoor use.